A new publication: "Europe M-Commerce Snapshot 2014", finds that the growing adoption of smartphones and tablet computers is changing the way people shop online. Globally, and particularly in Europe, traffic to retail sites through mobile devices is intensifying, and the variety of products purchased through mobile has widened.

The research finds that mobile shopping is well established in Europe. Western European countries stand high in global ranking in smartphone and tablet penetration. Moreover, of the developed countries worldwide, Sweden and the UK stand next to Asian-Pacific and North American countries regarding mobile shopper penetration. In the global ranking of emerging markets, Russia and Turkey each are in the top five; Russia by smartphone penetration and Turkey by mobile shopper penetration on smartphone owners.

Consultez la source sur Veille info tourisme: Tendances et développement dans le m-commerce en Europe